CXJ Labs · The brain

The sales operating system, configured for your business in 14 days.

We bring the brain. You bring the docs. Six modules, one canonical record per person — from the first comment to the final commission.

Built by an operator running $4.78M ARR with 3 people.

The frame

Nine stages.
All leaking.

Every sales business runs the same nine stages. Most have eight humans, three SaaS tools, and zero connection between them. Decisions take six weeks. The data sits in five places. Nothing learns.

The fix isn't another tool. The fix is one record per person, written once at first touch, and extended by every event after.

  1. 01InputSource-tagged at first touch.
  2. 02CommsAI setter + autonomous follow-up.
  3. 03QualificationStrategy tags, intent scoring, auto-DQ.
  4. 04BookingMulti-closer pool routed by performance.
  5. 05SalesPre-call brief + post-call analysis, every call.
  6. 06RevenueStripe-rooted attribution cascade.
  7. 07IntelligenceNatural-language query against live data.
  8. 08ActionCommission engine + agent fleet.
  9. 09LoopEvery outcome trains the brain.
The system

One brain. Five modules around it.

The brain is mandatory — it's the company corpus, attribution layer, and natural-language query surface. Pick any of the five modules around it. Every module reads from the brain and writes back to it. Every loop tightens.

MandatoryLive

Brain

Document ingest, company corpus, natural-language query, Stripe-rooted truth layer. The substrate every other module reads from and writes to.

ModuleIG live · LinkedIn rolling out

Outbound

DM, email, and LinkedIn agents. Brain-fed personalisation. Score → trigger. Built to land conversations, not blast volume.

ModuleLive

Inbound

AI setter for cold inbound. Qualifier. Multi-closer booking pool. Books meetings without a human touching the conversation.

ModuleLive

Call OS

Pre-call brief generated from this lead's signals. Post-call: every recording auto-analysed for objections, behaviour, coaching gaps.

ModuleLive

Revenue OS

Stripe-as-source-of-truth. Eight-level attribution cascade. Commission engine resolves automatically. Refunds excluded.

ModuleLive · self-hosted

Ops Fleet

Multi-agent operators — CEO, CFO, sales-ops, builder, customer success. On your infra or ours. Each role specialised, each running without supervision.

The onboarding

14 days. Assisted install.

This isn't SaaS. You don't configure it yourself. We come in, install the system, integrate it with what you already use, and hand it back to you running. The blueprint is ours. The data is yours.

WEEK 01

Discovery

Meet leadership. Audit the existing stack. Ingest documentation, transcripts, comms. Map your nine layers — what exists, what leaks, what we replace first.

WEEK 02

Build

Brain configured against your corpus. Chosen modules wired into your CRM, comms, payment processor. Attribution chain validated end-to-end before anyone sees it.

WEEK 03

Go-live

One agent live. Dashboard live. Team trained on the natural-language query interface. We stay on for two hours a week. You own the system.

The receipts

What the system produces, live.

One business, $4.78M annualised, 3 people running it. Card-processor reconciled. Refunds excluded. These are the numbers the system reports against itself, not a deck graphic.

4,860
Cold leads · L30d
1,267
Meetings booked
57.0%
Show rate
49.6%
Close rate
$452k
Cash collected · L30d
$4.78M
March annualised
+91%
Dec → Mar growth
25 → 3
Humans running it

Show: shows / (shows + no_shows). Close: closes / shows. Stripe-as-source-of-truth.

Who it's for

Operators, not buyers of software.

Year one we're narrow on purpose. Five customers, deep installs, real case studies. Year two opens up.

Year 1 — primary
Creator-economy operators · $100k–$2M/mo

High-ticket coaches, course sellers, agencies, info-product. ABC-shape. Setter team eating margin, attribution unclear, three CRMs duct-taped together. We've done this exact build.

Year 2 — by referral
B2B sales-led startups · $1–10M ARR

LinkedIn-led outbound, 5–30 reps, AI build-or-buy paralysis. Same nine-stage problem, different surface. Warm intros only this year.

Not for
Enterprise · pure ecom · sub $50k/mo

Procurement cycles too slow, motion is wrong, or the math doesn't work. We'll tell you on the first call if you're in this bucket.

Pricing

Three shapes.
Onboarding included.

Onboarding is one-time and pays for delivery. Brain is base-rate, always on. Modules stack. Bundle discount at four or more. Numbers below are ranges — exact pricing decided on the discovery call against your stack.

Pilot

Skeptics · mid-market

90-day proof. One module + brain. Configured for your business, integrated into your stack, live and producing data inside the quarter.

  • ·Onboarding $15k
  • ·Brain $2k/mo
  • ·1 module $1.5k/mo
  • ·Goes/no-goes at 90 days
Talk to Callum

Operating System

Sell this
Core offer

Full stack, 12 months. Brain plus four to six modules. The shape that replaces your sales team's tooling, attribution, and operations layer in one install.

  • ·Onboarding $20–25k
  • ·Brain $2.5k/mo
  • ·4–6 modules at $1–2.5k/mo each
  • ·Bundle discount at 4+
Talk to Callum

Embedded

Rare · high-value

Done-for-you operations. Retainer plus revenue share. Same system, but we run it for you. Capacity-limited.

  • ·$5k/mo retainer
  • ·3–5% of revenue touched
  • ·$50k/mo cap
  • ·By invitation
Talk to Callum

Want to see what yours would look like?

30 minutes. Live walk-through of the system running at $4.78M, then a scoped read on what the same shape would do for your business. No deck. No demo gating.